SKIMS Hits it out of the Park with their Latest Cultural Acquisition

SKIMS, the Kim Kardashian clothing brand, is known for its on-beat and trend-setting marketing. Their “Fits Everybody” campaign brought together iconic Victoria’s Secret Angels for a nostalgic and culturally relevant campaign that solidified the brand's takeover as a powerhouse lingerie and lounge-wear company.

Their marketing team is once again showing off their chops with their latest Valentine’s Day ad featuring Italian actresses Beatrice Granno and Simona Tabasco. Both are popularly known for their breakout roles in “White Lotus.” The ad features the two actresses being playful in pink. The pictures remind us of the 90’s nostalgic, girl power, slumber party. Years from now people will look back on SKIMS to learn what was culturally relevant as they continue to stay on top of the latest in pop culture.