Three Questions to Include in Every Post-Event Survey to Improve your Marketing

A post-event survey is crucial to improving the marketing for your event! Here are three quick questions that should be included in every survey!

#1) “How did they hear about this event” - Finding out how your attendees heard about your event is a great way to learn where your audience is coming from! Popular options include social media, newsletters, flyers, and invitations from a friend.

#2) “What made you decide to attend today's event?” - Finding out the reason why someone attended your event is crucial in knowing how to market to them. If everyone attended because you shared a lot about the keynote, you could share more about the keynote in future campaigns. Or maybe they decided to attend due to their friend's suggestion than you know that maybe it’d be a good idea to do a friend coupon.

#3) “What feedback do you have to improve this event?” - Asking open-ended questions where attendees can share their feelings and ideas will give you a great batch of ideas to work with in the future. People will give their thought on everything from logistics to marketing.