Tips for Marketing Your Companies CSR Efforts

Here are three tips for companies wanting to market their CSR efforts:

#1 Show and Tell - Buyers want to know what kind of brand they’re committed to, so show them! You can share information about your CSR efforts through your social media platforms, newsletters, and on your website. Here is an example from the clothing company Able.

#2 Invite them to Join – Sharing about CSR will generate EXCITIMENT. Offer opportunities for consumers to get involved with the work your organization is doing. It’s a great touchpoint for you and can help support the work you’re dedicated to doing!

#3 A Hiring Tool – The Millennial workforce is driven by feeling a greater sense of purpose in the workplace so be sure to include your CSR commitments and expectations in the hiring process. Share it in job listings, role descriptions, and even in interviews! Future employees will feel inspired to work for you.

City Furniture publishes a yearly Corporate Social Responsibility Report to share with their community and stakeholders.