Why Breaking Down your Marketing Materials into Elements is Important

You are sitting on your sofa watching the Super bowl ads come across your screen. A commercial pops up with celebrities at a party and they all have cans in their hands. The camera zooms in and it says “coca-cola” on the can but you are deeply confused. Why? Because the can is blue. Not red.

Every single element of an ad is vital for the recognition and success of that ad. This is why it's so important for marketers to break down their ads to the elemental level. Things like the colors being used in the ad, the speed the text is moving across the screen, and the tempo of the background music, those elements are what truly make your ad, and separate your brand from its competitors. Don’t make a mistake by not taking the time to break down your content to its smallest level!